Digital Marketing vs. Traditional Marketing
Digital marketing reaches far more customers across a wider market at cheaper prices than traditional marketing. It is also more targeted, allowing for better, niche-specific content. Above all, digital marketing is trackable, with actual data and reports that show you precisely how well your money is working for you.
Our DSP is essentially an ad server that has been directly integrated into traffic sources. We are integrated at the ad agencies on the same level and footing as Google Yahoo and Bing. We bid head to head, penny to penny against the largest ad placement companies in the world. A large percentage of ads are not sold (remnant market), we therefore can buy these targeted remnants for our clients at great values.