2016 SM

Your Company Website *

Links To Images and Videos

Business Owner/Author *

Business name as listed exactly in Google *

Business Address *

City *

State *

Zip Code *

Business Description, USP *

Business Phone Number *

Contact E-Mail *

Business Hours *

Keywords one per line

Special Instructions For Us

Length of Campaign *

Starting/targeting Budget For Campaign *

Lead or Sales Campaign? *

Any additional assets: *

Years in business: *

Total customers served: *

How Many Active Customers: *

Number of employees: *

Number of inside/outside sales reps: *

What does the company do: *

Products and Services

Clearly define your product/services: *

What are you selling Think in terms of what it IS rather than what it DOES: *

List the top 5 benefits your products/service offers your customers list them in order of importance: *

What does the product/service DO for them: *

What's in it for them? *

What are the 5 most common prospect objections and responses: *

Do You use Rebuttal books: *

Who is the Primary target market *

Industry

Industry Size: *

List and rate the 5 Competetive Forces of this industry: *

What Is your goal: *

KPI

What % of Industry are aware of your company? *

What % of Industry can accurately state your Value Proposition? *

Primary Target Market Geographics *

Habits *

Values *

Interests *

Opinions *

Beliefs *

Lifestyle *

Age group *

Gender *

Family Size *

Income *

Profession *

Education *

Who are your 3-5 biggest competitors we should target and draft off of: *

Are your competitors businesses growing steady or declining: *

Why are they successful: *

Are they out selling you: *

Why do you think they're outselling you: *

What are the company's marketing activities: *

What are the strongest promotions that others in your market are using: *

What do they do better than you: *

Do they solicit your clients and if so how do you know: *

List all the alternate/substitute products/services that meet the same basic needs as clients products in a different way: *

Do the alternate/substitute products/services offer an attractive price in relation to clients product: *

What are the performance trade-offs relative to clients product/service: *

What does the prospect really want: *

Why do they want it: *

What happens if the prospect doesn't take action: *

Is your pricing in line with the market Least expensive, middle of the road, most expensive *

When was the last time you raised your prices: *

Do you offer payment plans or financing: *

If you do offer financing are there any advantages to getting the financing through client (cheaper, lenient review, quick close etc.): *

Do you offer a warranty or a money back guarantee: *

Do you have a reliable system of collecting and creating client testimonials and success stories: *

How many written, audio or video testimonials do you have: *

How many Before & After testimonials do you have: *

Do you have any endorsements from recognized sources: *

Have there been any articles written about client: *