How to Read B2B Report

How to Read a Business Profile

These reports highlight the business zones and zipcodes the businesses are located in. Business Targeting targets companies at the rooftop level. You may notice NAICS codes or Business Organization names outside of your specified target(s) that are tied back to companies within the same building as your target(s).

Record Summary

• Total Number of Uploaded Records: Count of the total number of postal, zip code or IP addresses uploaded into the system.
• Matched Records: Total records that matched our IP Address file.
• Matched Percentage: Matched records in a percentage. Low match rates may be caused by duplicate records or formatting issues.
• Population: Total population within the unique zip codes contained in the uploaded file.

Coverage

• Unique Zipcodes: Number of unique zip codes that are contained in the uploaded file.
• Unique Cities: Number of unique cities that are contained in the uploaded file.
• Unique States: Number of unique states that are contained in the uploaded file.
• Unique Zones: Number of unique IP Zones mapped to the uploaded file.
• Unique IPs: Number of unique IP Addresses mapped to the uploaded file.

User Type

Each IP Address has a primary designation of Home, Business, Education, Government, or Wireless User. Some IP Addresses may fall in mixed IP Zones, such as business and homes in the same Zone, and they are not matched to a User Type. Numbers reflect the percentage of matched records from the uploaded file and the number of Zones that are targetable in each user type category.

• Businesses: IP Addresses for all business types and sizes.
• Home: IP Addresses for both single and multi-family homes.
• Education: IP Addresses for both primary and higher education institutions.
• Government: A branches of the Military along with all Government institutions.
• Wireless: IP Addresses for wireless hotspots and wireless network providers.

Top Business ISPs

Takes all of the unique zones that were found by matching against the uploaded data file and totals up the unique ISPs associated with those zones. The table/chart shows the ISPs that appeared most frequently in those matched zones.

Top Business NAICS

Takes all of the unique zones that were found by matching against the uploaded data file and totals up the unique NAICS codes associated with those zones. The table/chart shows the NAICS codes that appeared most frequently in those matched zones.

For more detailed descriptions of NAICS codes, visit http://www.census.gov/eos/www/naics/

Top Business Organizations
Top Business Organizations within the uploaded file/geo are highlighted here.

Note: Some Business Zones are not owned by just one organization, they may be shared by several smaller organizations and will therefore default to the name of the ISP (i.e. COMCAST BUSINESS COMMUNICATIONS).

Top Business (Map)

Takes all of the unique zones that were found by matching against the uploaded data file and totals them up by zip code. The table shows zip codes that have the highest number of matched zones. The map is of the state containing the zip code that had the highest number of matched zones.